Case study — Lookbook · Art Direction
OZEQO
A lookbook-driven site where the collection leads and the interface steps back, built for quick seasonal updates by the in-house team.
SCOPE
- Shopify Plus design & development
- Editorial art direction
- Product & collection architecture
- Search and answer engine optimization
OUTCOME
- A slower, more considered browsing experience built around the collection story
- Faster load times across mobile and desktop journeys
- Cleaner merchandising and a checkout flow tuned for conversion
