Case study — Branding · E-commerce
PALLAVI SWADI
Brand language and storefront developed together, so the visual identity and the shopping journey read as one continuous idea.
SCOPE
- Shopify Plus design & development
- Editorial art direction
- Product & collection architecture
- Search and answer engine optimization
OUTCOME
- A slower, more considered browsing experience built around the collection story
- Faster load times across mobile and desktop journeys
- Cleaner merchandising and a checkout flow tuned for conversion
