Case study — E-commerce · Content
AIDA BY PRIYANKA JAIN
Editorial content and commerce woven together, so browsing the collection and reading about it are the same motion.
SCOPE
- Shopify Plus design & development
- Editorial art direction
- Product & collection architecture
- Search and answer engine optimization
OUTCOME
- A slower, more considered browsing experience built around the collection story
- Faster load times across mobile and desktop journeys
- Cleaner merchandising and a checkout flow tuned for conversion
