Case study — Branding · Website
NADIMA SAQIB
A resort-leaning label needed a storefront as easy as the clothes. Soft typography, generous white space and a simple purchase path.
SCOPE
- Shopify Plus design & development
- Editorial art direction
- Product & collection architecture
- Search and answer engine optimization
OUTCOME
- A slower, more considered browsing experience built around the collection story
- Faster load times across mobile and desktop journeys
- Cleaner merchandising and a checkout flow tuned for conversion
