Case study — E-commerce · Art Direction
AMRICH DESIGNS
A craft-led label needed a digital home that let its textile work breathe. We built a Shopify storefront that treats each collection as an editorial chapter.
SCOPE
- Shopify Plus design & development
- Editorial art direction
- Product & collection architecture
- Search and answer engine optimization
OUTCOME
- A slower, more considered browsing experience built around the collection story
- Faster load times across mobile and desktop journeys
- Cleaner merchandising and a checkout flow tuned for conversion
