Case study — Website Design & Development · Updating backend
WHITE CHAMPA
An ivory-led couture label taken online with a quiet, tactile storefront that keeps the focus on cloth and craft.
SCOPE
- Shopify Plus design & development
- Editorial art direction
- Product & collection architecture
- Search and answer engine optimization
OUTCOME
- A slower, more considered browsing experience built around the collection story
- Faster load times across mobile and desktop journeys
- Cleaner merchandising and a checkout flow tuned for conversion